WHY THE VISITOR WEBSITE EXPERIENCE MATTERS
Spending time to improve your website will have a number of significant reputational and financial benefits:
Lower bounce rate
Higher sales or leads
Higher ad revenue
Higher search ranking
Happy visitors spend more time on your website than unhappy ones. They visit a greater number of pages and they get further along the road to purchase or enquiry. They tell other people about the great time they've had, and they come back and visit the site more often in the future. They make your website more money.
Google sees that when it sends visitors to your website, they don't immediately bounce straight off it. This shows Google that you have a great site, and so it gives it a higher search ranking next time. Your website traffic, and revenue, increase further.
IT'S EASY TO ACCEPT THAT HAVING A BETTER WEBSITE WOULD LEAD TO BETTER BUSINESS PERFORMANCE, BUT IT'S HARD TO KNOW WHAT TO FOCUS ON IMPROVING
With all these barriers in place preventing us from understanding how well our websites are working, we tend to not spend much time thinking about it.
Problems go undiagnosed and continue to occur, visitors remain frustrated, and any time, effort or money that is spent on SEO and content marketing is wasted.